𝒥𝒪𝒰𝑅𝒩𝒜𝐿𝐼𝒮𝑀 - 𝑀𝐸𝐸𝒯𝐼𝒩𝒢 14

 

Name & Nim :	Annisa Triyulianita W (2088203074)
Topic :	Advertising: Creating an Advertisement News
Date :	July 12th, 2023
Source/Links :	Paper of group 5 “Group 5- Journalism 6A2” doc.
Learned vocabularies, pronunciation & part of speech, definition, and in context (e.g., in a sentence)	1. Intuitive = /inˈto͞oədiv/ Part of Speech: Adjective Indonesian: Intuitif Definition: using or based on what one feels to be true even without conscious reasoning; instinctive. Synonyms: Implusive, Instinctive eg, “While marketing and placing an ad in a news newspaper may seem like a simple and intuitive procedure, there are a few things that every business owner has to be aware of.” 2. Detract= /detract/ Part of Speech: Verb Indonesian: Mengurangi Definition: diminish the worth or value of (a quality or achievement). Synonyms: Reduce, Belittle, Lessen eg, “if in a paper the information should not be detract ” 3. Elicit = /iˈlɪs.ɪt/ Part of Speech: Verb Indonesian: Memperoleh Definition: Evoke or draw out (a response, answer, or fact) srom someone in reaction to ones own action or question. Synonyms: Get, Obtain, Receive eg,  "asking good questions that elicit useful answers from the audiences." 4. Dissatisfied=  /dɪsˈsæt.ɪs.faɪd/ Part of Speech: Adjective Indonesian: Tidak puas Definition: Expressing or showing lack of satisfaction Synonyms: Unsatisfied eg, “ Making them dissatisfied with they look.” 5. Wide = /wīd/ Part of Speech: Verb Indonesian: Luas Definition: of great or more than average width. Synonyms:  Vast, Baggy, Loose eg,  "Newspaper advertising has a wide range of advantages for marketers"

Summary :

    Newspaper advertising is the oldest kind of advertising that is available to businesses to market their products and services. For marketers, newspaper advertising offers a variety of benefits. Even in the Internet and smartphone era, your potential customers are still reading printed copies, thus placing advertisements in newspapers can boost sales. An effective advertisement usually consists of five elements.

1.      Art/Photo

2.      Headline

3.      Copy

4.      Call to action

5.      Bussines identification

            To understand what the advertisement is truly saying, pay close attention to what you hear or read. Advertisers want people to think that their goods would work miracles, change them into beautiful swans from ugly ducklings, or make their lives more fulfilling or simpler.

Reflection :

    The fourteenth journalism meeting discussed "Advertising: Creating an advertisement news", which was presented by group 5, where the information on newspaper advertising was discussed, including how to create them, what makes an ad effective, the components of an effective ad, an example ad, and strategies for managing objections. First, with regard to newspaper advertisements, there are several benefits for manufacturers. I had a hard time understanding the line at first, but now that I've read it again, I understand it better. The second is about how to accomplish it and says that since humans just require food for survival, advertising cannot generate a demand for a good or service.