Name & Nim : | Annisa Triyulianita W (2088203074) |
Topic : | CREATING A SURVEY-SELL AN AD FOR SCHOOLPUBLICATIONS |
Date : | Juni 25th, 2023 |
Source/Links : | How to write good survey & poll questions | SurveyMonkey. (n.d.). Retrieved June 18, 2023, from : https://www.surveymonkey.com/mp/writing-survey-questions/ |
Learned vocabularies, pronunciation & part of speech, definition, and in context (e.g., in a sentence) | 1. Optional = /ˈɑpʃənl/ Part of Speech: Adjective Indonesian: Opsional Definition: Something that is not required or mandatory; left to one's choice or preference. Synonyms: Discretionary, Voluntary eg, “The survey had some optional questions that participants could choose not to answer.” 2. Reach = /rēCH/ Part of Speech: Noun Indonesian: Jangkuan Definition: an act of reaching out with one's arm. Synonyms: Achieve, Realize, Gain eg, “The result of a survey should be that it convinces merchants that your publication is a good place to reach a valuable group of customers.” 3. Elicit = /iˈlɪs.ɪt/ Part of Speech: Verb Indonesian: Memperoleh Definition: Evoke or draw out (a response, answer, or fact) srom someone in reaction to ones own action or question. Synonyms: Get, Obtain, Receive eg, "asking good questions that elicit useful answers from the audiences." 4. Exceeding= /ikˈsēdiNG/ Part of Speech: Adjective Indonesian: Melebihi Definition: To be greater than a number or amount, or to go past an allowed limit Synonyms: Great, Marked eg, “she spoke warmly of his exceeding kindness.” 5. Path = /paTH/ Part of Speech: Noun Indonesian: Jalur Definition: A way or track laid down for walking or made by continual treading. Synonyms: Footpath, Track eg, "the path continues alongside the river for half a mile."
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Summary :
The "Creating A Survey: Sell An Ad For School Publications" document offers valuable insights and guidance on creating effective surveys and selling advertisements for school publications. It focuses on creating surveys, which are thorough inspections or research methods used to gather people's thoughts and feelings about a subject. Surveys are typically conducted through questionnaires or interviews, and removing ambiguity in survey questions ensures accurate feedback on advertising effectiveness. The material offers a sample survey template with over 30 questions to gather feedback on product impressions based on advertisements. Researchers are encouraged to adapt the template and add more suitable questions to delve deeper into consumers' opinions and suggestions regarding school choices and personal preferences based on ads.
The authors acknowledge imperfections in their paper and invite readers to provide suggestions or criticisms. The document serves as a helpful resource for understanding the process of creating surveys and gathering feedback on advertising effectiveness, while acknowledging limitations and seeking input from readers to improve the content.
Reflection :
After we read the material about creating a survey for advertising requires deciding on the target audience and the products and services to ask about. To begin, brainstorm questions and put them in a logical order. Conduct a list of prospective clients, review the advertising agreement, and choose a business to visit. Be polite, demonstrate outcomes, describe costs and sizes, and seal the transaction. Write good survey questions using templates to speed up the process.
Open-ended and close-ended questions provide different answers for respondents, while weak questions can cause confounding or biasing responses. As a journalist student, focusing on these tips will lead to successful surveys. To craft a successful survey, ask more closed-ended questions, ensure neutral questions, maintain a balanced set of answer choices, avoid asking for two things at once, keep questions different, allow most questions to be optional, and conduct a test drive.
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